Stone Coast Marketing

Brand Awareness is the likelihood that consumers recognize the existence and availability of a company’s product or service. Creating brand awareness is one of the key steps in promoting a product. The greatest brand marketing is instinctive and inspired. We believe the most sincere type of branding is born from within. Brand awareness is essential not only because it brings customers to your business for the first time, it encourages them to keep coming back.

When those traits and characteristics that make an organization great become embedded in its culture, the brand begins to take on a persona of its own. People like to buy from names they trust and that they can identify with; when your logo and tagline are easy for them to remember, your brand comes to symbolize your company and it’s the first thing to come to the consumer’s mind when they are ready to buy.

From start-up to multi-national, Stone Coast Marketing has the experience, talent and resources to revitalize your brand and help it become more relevant and valuable in an ever changing world.

 

 

There are people who simply prefer to use print media. The first advertising medium, print, including newspapers and magazines, is still a favorite among consumers and marketing executives alike. Print is tangible, convenient, colorful and easy on the eyes. You can flip the pages, look at the display ads next to each other, write on it, circle things, etc. Although its role is changing and circulations are shrinking, print advertising still plays an important role for many of our advertising and public relations clients. It offers a tactile experience that is different than online, and it’s very valuable.

We can’t forget that there are still a large number of people who do not have 24-7 access to the Web.  And even for those who do, there are still going to be down times.  Maybe your power goes out, there’s an emergency, the DSL is down temporarily, or, yes, Google has a snafu.  Or perhaps you’re just not near the computer or mobile device.  That is why print still has a very important roll in marketing today.

Video & photography marketing can evoke emotions.Visual content that is unique, interesting and of high-quality will spark feelings within an audience. Connecting your brand to feelings of trust, curiosity, confidence and amusement will leave a lasting impression. Stone Coast Marketing can help you unlock these emotions with our years of experience to help guide your company within the new era of digital marketing.

Video

If a photo is worth a thousand words, then a video is worth a million! Online video creates a more personal interaction between a business and its customers. Video gives an insight to your brand. Customers love to see real people and love to understand what they are about. Videos give them just that. It can be the doorway to explaining the who, what, and why for your brand’s existence.

Popular Video Formats

Some of the most popular video formats that generate user engagement or increase brand visibility are:

• Video testimonials
• Product demos
• About us videos
• Instructional videos
• Video tutorials
• Interviews
• Animated videos
• Creative videos with elements of humor
• Celebrities endorsing the brand

Photography

A picture is worth a thousand words! The context of the photo will dictate what words come to mind. Therefore, your business must project a certain image to instill a positive reaction in your customers. In this modern digital world, photos are still one of the best avenues to convey a certain emotion or feeling. Photography is still a vital tool in any advertising campaign in this day and age!

The average person can recognize 10,000 faces. Humans are extremely visual and highly sensitive to seemingly subtle shifts in tone and detail. This is an incredible processing power. You want this to be working in favor of your marketing and branding efforts,  not against them. You want the images you place in front of your audience to stick in their memory. Take the extra time and effort to ensure your images are representing the proper look and feel for your company. Photography is often the glue that holds a concept together.