Video & Photography Marketing Can Evoke Emotions. Visual content that is unique, interesting and of high-quality will spark feelings within an audience. Connecting your brand to feelings of Trust, Curiosity, Confidence and Amusement that will leave a lasting impression. Stone Coast Marketing can help you unlock these emotions with our years of experience to help guide your company within the new era of digital marketing.

Video

If pictures are worth a thousand words than videos are worth a million! Online video creates a more personal interaction between a business and its customers. Video gives an insight to your brand. Customers love to see real people and love to understand what they are about. Videos give them just that. It can be the doorway to explaining the who, what, and why for your brand’s existence.

Popular Video Formats

Some of the most popular video formats that generate user engagement or increase brand visibility are:

• Video testimonials
• Product demos
• About us videos
• Instructional videos
• Video tutorials
• Interviews
• Animated videos
• Creative videos with elements of humor
• Celebrities endorsing the brand

Photography

A picture is worth a thousand words! The context of the photo will dictate what words pop to mind. Therefore, your business must project a certain image to instill a positive reaction in your customers. In this modern digital world, photos are still one of the best avenues to convey a certain emotion or feeling. Photography is still a vital tool in any advertising campaign in this day and age!

The average person can recognize 10,000 faces. Humans are extremely visual and highly sensitive to seemingly subtle shifts in tone and detail. This is an incredible processing power. You want this to be working in favor of your marketing and branding efforts,  not against them. You want the images you place in front of your audience to stick in their memory. Take the extra time and effort to ensure your images are representing the proper look and feel for your company. Photography is often the glue that holds a concept together.

What is Social Media Marketing?

Social Media Marketing builds brand awareness for your business. Our team will strategize for your company to start a buzz  by creating unique content and strategic promotions that will build your brand and reach new customers. Stone Coast Marketing’s proven strategies have been able to increase customer loyalty, trust and brand awareness. Social Media Marketing is one of the best tools to expand your customer reach and build your online presence as a reputable brand. 

Social Media Outlets

Social Media Outlets should be considered the building blocks that can help expand your business. Social Media will provide an insight to analytical data. This data tells us who your customers are, what they like, when they like it, how they feel, their age, and where they are located. We are experts on using this data to increase your visibility online, expand your brand presence, promote word-of-mouth marketing, and attract new customers while increasing your return on investment. You have millions of potential customers  browsing  social media outlets daily! Stone Coast Marketing can help your company reach these new age customers. 

Facebook

Facebook connects millions of people with similar interests. Once you connect with these fans they can potentialy become customers as well as ambassadors for your brand. Word of mouth marketing is a very powerful tool because it comes from one satisfied customer to possibly hundreds. Facebook is an amazing way to generate interaction between your brand and customers. It will also give you insight to better analytical data. We are specialist in managing  Facebook pages and know the importance of taking the time to understand the analytics to maximize your brands impressions and engagement.

Twitter

Twitter is the number one place for in-the-moment news. Making use of this platform can boost your companies online ranking and is great for customer interaction. You can increase your Tweets success by adding video, links and photos. 

Pinterest

Pinterest is a wonderful way to connect with people in search of new ideas. Those users are pinning pictures of products they like, designs, art and crafts they are interested in, recipes of things they want to cook and photo’s of places they want to visit.  How did anyone ever survive without a virtual penning board? 

We also manage:

YouTube
Google +
Tumbelr
Linkedin
and more…

Content marketing is a way of engaging and attracting existing and potential customers through content creation.  Content marketing is catering your slogans, campaigns, Facebook post, Tweets, Pins, and blogs to your target audience and existing customers, simultaneously. Content marketing is personal, engaging and tells stories. Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages.

Content is a King framed by context which helps that content become more relevant, interesting and a part of our personal story. Successful content marketing is not just about how much content you can produce — it’s also about making smart decisions about the types of content to focus on. Stone Coast Marketing will concentrate on the direction you are taking your brand and make sure that the content we create is exactly what you need.

First impressions online matter more than ever. More people will potentially see your website than your physical location. Stone Coast Marketing will create a website that will engage your audience, increase sales, and make a lasting impression with a professional website designed and built specifically for your business and your customers. Designing your new website is a collaborative effort. We work with you to understand the goals of your business and design a site that represents and achieves those goals. We plan, create and build beautiful websites on the latest technologies that help drive growth and improve visibility for businesses.  Over 30% of users use their mobile devices to search the Internet daily. Stone Coast Marketing will make sure your site is mobile ready and user friendly!

There are the people who simply prefer to use print media. The first advertising medium, print, including newspapers and magazines, is still a favorite among consumers and marketing executives alike. Print is tangible, convenient, colorful and easy on the eyes. You can flip the pages, look at the display ads next to each other, write on it, circle things. Although its role is changing and circulations are shrinking, print advertising still plays an important role for many of our advertising and public relations clients. It offers a tactile experience that is different than online, and it’s very valuable.

We can’t forget that there are still a large number of people who do not have 24-7 access to the Web.  And even for those who do, there are still going to be down times.  Maybe your power goes out, there’s an emergency, the DSL is down temporarily, or, yes, Google has a snafu.  Or perhaps you’re just not near the computer or iPhone.  That is why print still has a very important roll in the media today.

Brand Awareness is the likelihood that consumers recognize the existence and availability of a company’s product or service. Creating brand awareness is one of the key steps in promoting a product. The greatest brand marketing is instinctive and inspired. We believe the most sincere type of branding in born from within. Brand awareness is essential not only because it brings customers to your business for the first time, it encourages them to keep coming back.

When those traits and characteristics that make an organization great become embedded in its culture, the brand begins to take on a persona of its own. People like to buy from names they trust and that they can identify with; when your logo and tagline are easy for them to remember, your brand comes to symbolize your company and it’s the first thing to come to the consumer’s mind when they’re ready to buy.

From start-up to multi-national, Stone Coast Marketing has the experience, talent and resources to revitalize your brand to become more relevant and valuable in an ever changing world.