Video & photography marketing can evoke emotions.Visual content that is unique, interesting and of high-quality will spark feelings within an audience. Connecting your brand to feelings of trust, curiosity, confidence and amusement will leave a lasting impression. Stone Coast Marketing can help you unlock these emotions with our years of experience to help guide your company within the new era of digital marketing.
If a photo is worth a thousand words, then a video is worth a million! Online video creates a more personal interaction between a business and its customers. Video gives an insight to your brand. Customers love to see real people and love to understand what they are about. Videos give them just that. It can be the doorway to explaining the who, what, and why for your brand’s existence.
Popular Video Formats
Some of the most popular video formats that generate user engagement or increase brand visibility are:
- Video testimonials
- Product demos
- About us videos
- Instructional videos
- Video tutorials
- Animated videos
- Creative videos with elements of humor
- Celebrities endorsing the brand
A picture is worth a thousand words! The context of the photo will dictate what words come to mind. Therefore, your business must project a certain image to instill a positive reaction in your customers. In this modern digital world, photos are still one of the best avenues to convey a certain emotion or feeling. Photography is still a vital tool in any advertising campaign in this day and age!
The average person can recognize 10,000 faces. Humans are extremely visual and highly sensitive to seemingly subtle shifts in tone and detail. This is an incredible processing power. You want this to be working in favor of your marketing and branding efforts, not against them. You want the images you place in front of your audience to stick in their memory. Take the extra time and effort to ensure your images are representing the proper look and feel for your company. Photography is often the glue that holds a concept together.