Brand Awareness is the likelihood that consumers recognize the existence and availability of a company’s product or service. Creating brand awareness is one of the key steps in promoting a product. The greatest brand marketing is instinctive and inspired. We believe the most sincere type of branding in born from within. Brand awareness is essential not only because it brings customers to your business for the first time, it encourages them to keep coming back.
When those traits and characteristics that make an organization great become embedded in its culture, the brand begins to take on a persona of its own. People like to buy from names they trust and that they can identify with; when your logo and tagline are easy for them to remember, your brand comes to symbolize your company and it’s the first thing to come to the consumer’s mind when they’re ready to buy.
From start-up to multi-national, Stone Coast Marketing has the experience, talent and resources to revitalize your brand to become more relevant and valuable in an ever changing world.