There are the people who simply prefer to use print media. The first advertising medium, print, including newspapers and magazines, is still a favorite among consumers and marketing executives alike. Print is tangible, convenient, colorful and easy on the eyes. You can flip the pages, look at the display ads next to each other, write on it, circle things. Although its role is changing and circulations are shrinking, print advertising still plays an important role for many of our advertising and public relations clients. It offers a tactile experience that is different than online, and it’s very valuable.
We can’t forget that there are still a large number of people who do not have 24-7 access to the Web. And even for those who do, there are still going to be down times. Maybe your power goes out, there’s an emergency, the DSL is down temporarily, or, yes, Google has a snafu. Or perhaps you’re just not near the computer or iPhone. That is why print still has a very important roll in the media today.